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Restaurant chain Chef Fei removes controversial slogan amid online scrutiny_我的网站

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A | (ECNS) -- Hunan cuisine restaurant chain Chef Fei has begun removing its long-running slogan, "National King of Stir-Fried Pork," following widespread online debate over how the title was awarded. Chef Fei (Feidachu), which operates more than 200 restaurants across China, has come under scrutiny in recent days over the slogan -- prominently used in its branding for nearly six years. The title was awarded in late 2020 by the China Cuisine Association following an entirely online "National Stir-Fried Pork Competition." Contestants were required to submit a three- to five-minute cooking video along with photos of their dishes. The final results were based equally on public online voting and scores from professional judges who assessed the submissions remotely, with no live tasting or blind taste test involved. Chef Fei founder Fei Lianghui received 19,278 public votes, ranking first in the competition and earning the title "National King of Stir-Fried Pork." The phrase was subsequently displayed beneath the Chef Fei logo at its restaurants and was also chanted by staff when serving the chain's signature dish, stir-fried pork with chili peppers. After details of the competition's judging process resurfaced on Chinese social media in early August 2026, the issue quickly became a trending topic. Critics questioned how the taste and quality of a dish could be properly judged based solely on videos and photos. Legal experts also raised concerns that the phrase "National King" could be interpreted as an absolute or superlative advertising claim, potentially placing it in a gray area under China's advertising regulations. Questions were also raised over the commercial use of the title, as the original award was granted to Fei Lianghui as an individual rather than to the restaurant chain itself. Reporters have since noticed signs that Chef Fei is quietly phasing out the slogan. The phrase has disappeared from the brand's official customer service messages. At several restaurants in Beijing, the slogan could still be seen on printed menus, but it was no longer used in in-store broadcasts. Some interior walls also showed signs that promotional wording had been removed, while staff had stopped referring to the title when serving the signature dish. (By Helen Mo, intern Xu Wenda) 。 5日晚8时，中央纪委国家监委网站推出电视专题片《反腐为了人民》第一集《惩治蝇贪蚁腐》。

B | 几毛钱的回扣也不放过他将学生餐费揣进个人腰包长期以来，学生饮食健康一直深受广大家长及社会关注，也备受党和国家的高度重视。校园食堂里学生的小餐盘，无疑是家长心中的大民生。孩子在学校能不能吃饱、吃好、吃得放心，让每个父母挂心；而每当校园餐领域曝出不正之风和腐败问题，都会让家长担心、揪心。

C | 纪检监察机关以实际行动回应群众所思所想所盼，将校园餐微腐败纳入集中整治重点。吉林省长春市汽车经济技术开发区第七小学的校园餐回扣腐败案就是集中整治查处的典型案例之一。

D | 吉林省长春市汽开区第七小学原后勤主任戚世国：侵犯孩子用餐的利益，侵犯了家长利益，扪心自问，特别惭愧。2024年在集中整治工作中，有群众向吉林省长春市纪委监委反映，汽开区第七小学原后勤主任戚世国等人从学生餐费中捞取好处。长春市纪委监委立即开展初步核实，在摸清事实、固定证据的基础上，指定由公主岭市纪委监委对该案进行审查调查。

E | 调查发现，自2008年8月起，吉林省高尔夫餐饮管理公司为第七小学配餐。2010年8月，该公司为与第七小学保持长期合作关系，串通时任后勤主任戚世国等校内人员，通过给予回扣方式进行利益输送。高尔夫餐饮管理公司原财务主管丁绍平：就是想跟这个学校能够保持长远的合作，就是这么考虑的。应该去反思之前这个错误的行为。2010年，第七小学执行的校园餐费标准是每人每餐交8块钱。高尔夫餐饮管理公司和负责此项工作的时任校长、后勤主任达成约定，每餐8块钱里给两人各一毛钱回扣。到2014年，校园餐费涨到了每人每餐12元，回扣也就水涨船高，增加到了每人每餐三毛钱。一餐几毛钱回扣听起来似乎很少，但全校几百个学生每餐都扣，日积月累也不是个小数目。从2010年8月至2019年12月，在长达9年多的时间里，高尔夫餐饮管理公司负责人与戚世国等人捆绑形成利益链，将学生餐费揣进个人腰包。高尔夫餐饮管理公司从学生餐费里克扣了70余万元用于单位行贿，其中戚世国一人就收受23万余元。相比于巨贪，几毛钱的回扣危害同样巨大。每个孩子都是家庭的宝贝，也是国家的未来，小学又是孩子长身体的关键期，克扣学生伙食费关系到孩子的健康，直接侵害学生和家长的利益，是关乎民心的大事。目前，戚世国等人及配餐公司已经受到严肃处理。惩治只是手段，治理才是目的。吉林省纪委监委综合分析校园餐案件暴露出的收取餐饮企业回扣，挪用挤占学生餐费、违规发包转包分包，食材采购、财务管理不规范，日常监管不到位等5类突出问题。

F | 推动省教育厅等8个部门联合制定完善校园餐各项制度标准，明确餐食质量、准入、运营、退出、处罚各项标准；推动省教育厅、市场监管厅开展了高校大宗食材分片集中采购、中小学自办食堂考核评价、校外供餐企业考核退出等工作，并督促严格执行到位、加强监管，从源头上保证校园餐质量。如今，第七小学已经通过家长委员会投票，选出了新的配餐企业，每天的菜单都会发给家长，还借助科技手段，让家长可以通过明厨亮灶公示系统，实时监督配餐过程。

G | 现在，校园餐费还是12元，但饭菜的数量、品种更多了，质量更好了，让家长和学生直观地感受到了集中整治的成效。纪检监察工作是人心工作、群众工作，人民群众反对什么、痛恨什么，就要坚决防范和纠正什么。在整治校园餐管理问题方面，各级纪检监察机关查处贪占学生餐费、收受回扣等问题3.8万个，处分2.3万人。